Arrival of 2017 Continental marks start of more personalized service from Lincoln

Lincoln Experience CenterLincoln’s attempt to reassert itself as a true luxury brand rather than just a peddler of re-badged Fords isn’t just about the cars. When the 2017 Continental launches this fall, it will usher in a new, more personalized service customer-service program that Lincoln hopes will distinguish it from other brands. Called The Lincoln Way, it’s based on…

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