GM’s truck trash-talk didn’t persuade shoppers, but cash might’ve

2016 Chevrolet Silverado 1500Someone wiser than us once said that you can catch more flies with honey than with vinegar. Apparently, the same holds true in truck advertising: as recent sales stats suggest, tough talk may not be the best way to lure potential shoppers, but the sweet-nothings whispered by automaker incentives are another story. Unseating the king of the hill…

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